Structural Equation Modeling of Advertising Involvement, Consumer Attitude, and Engagement for Video Advertising in a Social Networking Site

9789310224330

Jayashree Kaur

Shakti Path Publications

English

Economics and Business Studies - Economics and Business Studies

2018

15225.00

Structural Equation Modeling of Advertising Involvement, Consumer Attitude, and Engagement for Video Advertising in a Social Networking Site